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June 2011, Jordan Sports officially announced, with NBA players • Rockets captain Chuck Hayes successfully signed, officially became Jordan's top sports official spokesperson.
In shaping the professional brand image, while Jordan insisted on social welfare support and investment, has won praise from all sectors, and establish a good public image:
In 2006, Jordan Sports signed an agreement with the China Fashion Designers Association, co-hosted the fifth consecutive year, "Jordan Cup" China Sports Equipment Design Competition, to promote domestic sports equipment designed to raise the level to cultivate more talents; 2011 Jordan started The new five-year plan competition, continue to promote the development of China's national sport and the characteristics of the design concept in sports equipment.
May 2008, Jordan Sports donated more than 500 million aid to fight Sichuan earthquake disaster to hit people gave the most sincere love;
In July, Jordan sports spend 10 million yuan and
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